ZEE Marathi Disha, a weekly newspaper was launched on December 5 in Mumbai. Speaking in Marathi Shri Subhash Chandra thanked everyone for coming to the launch event despite the heavy rain. Speaking about the paper he says, “Many are wondering why this man from Haryana is launching a Marathi paper. While Haryana is my Janmabhoomi, Maharashtra is my Karmabhoomi.”
He shares an anecdote from his entrepreneurial journey in Maharashtra and how he launched ZEE. He says, “In 1992 when we decided to launch ZEE, many wondered how can a private satellite channel be started from India. But I asked them why CNN and others were being shown in India. The law then did not allow private channels and was considered a criminal offence according to telegraph law, so we studied the law and decided to work around it.” He went on to say that today there are thousands of television stations. “When ZEE Marathi was started in 1996, we got overwhelming response. At one of the award ceremony then Chief Minister Vilasraoji Deshmukh told me that the Marathi film industry has got a back seat now. But here is what we did, we took it up as a challenge and gave it the due credit it deserves. This is my association with Maharashtra.” He expressed his deep appreciation received from the people of Maharashtra and said that this paper will give a new a positive direction to the state.
“In the recent times speaking about Bharatiya culture and traditions was not given any importance at all by mainstream media however ZEE has been taking efforts in that direction. Even with ZEE Marathi Disha we will bring to the fore the culture of the state and the nation, the stories of the various men and women from the state that contributed greatly, and make the youth aware about these things to give them a new direction.”
The event was held in Mumbai on December 5 and the paper was unveiled by Honourable Chief Minister of Maharashtra Shri Devendra Fadnavis along with Subhashji, Former Home Minister Shri SushilKumar Shinde, MNS Chairman Shri Raj Thakeray, Minister of State Shri Ramdas Athawale and the Mayor of Mumbai Shri Vishwanath Mahadeshwar.