Subhash Chandra's speech at the Knowledge Conclave for Emerging Agencies

Dr. Subhash Chandra spoke at the Knowledge Conclave for Emerging Agencies organised by the India Chapter of International Advertising Association on the subject of Entrepreneurship.

Congratulating the IAA on completing 75 years, Subhashji started his talk on a light note with a joke on the symbiotic relationship between media and politics.  Breaking the word ‘Entrepreneurship’ into parts, Subhashji said it is merely entering into something new that you may not know about but you dare to enter and when you enter into it you create an enterprise. He says, “If you can over come the fear of entering in to something new, you can set up a successful enterprise.” He also says, “Instead of entering into partnerships with multinationals, one should think of becoming a multinational.”

He listed the essentials to be a successful businessman he says,

1. Never go back on your commitments.
2. Never let fear set in and multiply.
3. Always live in the present
4. Customer is always the key person to your success.

Weaving these points into anecdotes from his professional experiences he elaborated on each and opened the platform to questions.