Zee 24 Kalak launched by Gujarat CM Rupani, Dy. CM Patel along with Subhashji

Chief Minister Shri Vijay Rupani says that the channel will help strengthen democracy by giving more strength to the fourth pillar.

Last Updated: Tuesday, September 5th, 2017 - 11:29

Gujarat Chief Minister Shri Vijay Rupani, Deputy Chief Minister Shri Nitin Patel, and Subhash Chandra launched the new Gujarati news channel Zee 24 Kalak in the presence of distinguished guests at a glittering ceremony on Monday evening.

Speaking on the occasion, Chief Minister Shri Vijay Rupani said an alert media is an integral part of a strong democracy, but added that the Fourth Estate should also be very “responsible”. He said, “It is a matter of pride for us that the Zee Group is aiming to become India’s voice globally.”

“Elections are coming and Zee 24 Kalak has been launched at the right time. I am confident the channel will play the role as a bridge between the government and the people,” said Vijay ji.

Nitinji said that the takeover of DNA by Zee Group and the launch of Zee 24 Kalak have added a new feather to Gujarat’s cap. “Media plays the role of keeping us alert. During the recent Gujarat floods, when the chief minister had stayed put in flooded areas for five days, the media also played a very vital role,” he said.

In his address, Subhashji recalled the Zee Group’s old association with Gujarat. “US has its CNN, UK has BBC, while Middle East has Al Jazeera. But there is no Indian news channel which can showcase India to the world. Zee Group is already reaching out to viewers in German, French, Russian and other languages. By 2022, we aim to reach out to viewers in all major global languages,” he said.

The Zee Group has a total viewership of 1.4 billion, second only to Discovery Network which has 1.55 billion. Subhashji said that Zee aims to become the group with the largest viewership in the world by 2020.

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